Entering a new year and a new decade, the needs, behavior, and desires of every person related to travel continues to change. Today the world and its explorers continue to move. Travel trends are also predicted to rise in 2020.
Based on research conducted by Booking, 2020 will be an increasingly full year of exploration driven by technology and a sense of responsibility and deeper relationships with the people and places visited.
The research involved 22,000 travelers in 29 markets, as well as insights from 180 million verified guest reviews, and travel trends which will appear not only for next year but also for years to come.
Research was carried out independently on a sample of adults who had traveled in the last 12 months / planned to travel in the next 12 months. A total of 22,000 respondents were surveyed, including 1,000 travelers from various countries, such as Australia, Germany, France, Spain, Italy, China, Brazil, India, the US, Britain, and Russia. For complete research results, the following reviews;
1. The emergence of a ‘second city’ traveler:
Second city tourism, which means exploring destinations that are not too popular to reduce over-tourism or protect the environment, will be increasingly in demand. More than half (54%) of global travelers want to take part in reducing excessive tourism. Meanwhile, 51% are willing to exchange their initial destination with a place that is not too famous but similar, if they know that the environmental impact is smaller.
To arouse their interest, 60% of global travelers want to be able to access services (applications/sites) that recommend destinations where tourism growth can have a positive impact on the local community.
It is estimated that various companies will respond to this request by introducing various functions that make it easier for travelers to find a second city/area destination, by matching their travel preferences with alternative destinations in their chosen country or region. Increased collaboration in the travel ecosystem also means increased awareness campaigns and infrastructure improvements that will attract visitors to less crowded places.
2. High expectations for technology:
In 2020, travelers will rely more on technology to determine important aspects of making decisions. Choosing one of the many places to explore this amazing planet is not easy.
When imagining a destination that has everything, from beautiful natural scenery from the balcony of the villa, historic attractions, stunning gardens, beaches to relax, to dinner at fantastic local restaurants, Booking.com travelers choose Montevideo (Uruguay), Ilhabela (Brazil) , and Naha (Japan) as the top destination that offers this ‘all-amusive’ experience.
5. Pets are a priority:
More than half (55%) of global pet owners consider that their pets are no less important than their own children. So it’s not surprising that in 2020 more and more people will go on vacation with pets. There will be more and more travelers who are concerned with the needs of their pets before their own needs when deciding where to go, accommodation and activities.
As many as 42% of global pet owners agree that next year they will choose a vacation destination based on their likelihood of bringing their pet, and 49% are willing to pay more for pet-friendly accommodations.
Accommodations throughout the world will continue to look for innovative ways to offer pet services and special amenities, such as free dog beds, animal spas, room service with special menus, even restaurants designed specifically for pets. Pets on vacation are likely to receive five-star service.
6. Making memories with a vacation with grandparents:
In 2020 there will be more grandparents who vacation with their grandchildren and leave the middle generation at home. Nearly three-quarters (72%) of grandparents agree that spending time with grandchildren makes them feel young and 71% believe that parents need to rest on their own without their children.
What’s more, today’s older generation is healthier, more courageous, and more willing to stay young and active than before. So holidays that offer a variety of activities for these two generations will become increasingly popular.
7. Hunt for restaurant reservations:
Next year a traveler will have a higher culinary ambition and make it a factor in making decisions. So more and more people will be competing to make reservations at prestigious restaurants.
For many people, where and when they travel starts from, and depends on, whether they can book a place in a prestigious restaurant, even in a place that lists the queue for months.
With an appetite aroused by social media content and recommendations, a traveler will not only crave eating at famous restaurants. Hidden places or hidden gems that have long been a favorite of local people offer distinctive flavors sought after, and often are in unusual places.
Places like this that arouse the appetite of travelers who are looking for a local gastronomic experience. This is seen from seven in 10 (71%) global travelers who consider it important to eat local food in their holidays. So prepare your calendar because next year a traveler will plan a vacation based on culinary opportunities, in order to be the first to try something new, or come before special secret dining places become too popular.
8. Long-term travel plans:
Now retirement is no longer a matter of reaching a certain age and leaving the workforce. More and more people are deliberately planning for early retirement, and this is accompanied by the advent of ‘adventure travel planning’. Nearly a quarter (23%) of people aged 18-25 years plan to retire before age 55 and the plans are different from before.
Next year there will also be a change in traveler’s thinking where they will start planning their golden years, with almost two-thirds (65%) of global travelers seeing travel as the perfect way to spend free time.
Nearly half (47%) of global travelers plan to be bolder in their travel choices when they retire, and almost one-fifth (19%) of those who have retired are planning a gap year, ie a vacation of several months without interruption. More than half (52%) of travelers think that this can be done at any age.
With the interrelation of retirement with traveling in many age ranges, a variety of products will emerge that will help travelers accelerate planning through savings ‘retirement trips’, to enable them to save for the longest journey of their lives.
“Entering a new decade, we will see the travel industry respond to travelers who are sustainable, curious, and capable of technology through product development, services, and functions that make it easier for everyone to explore the world. From finding a second city to tackle excessive tourism, providing tailor-made recommendations, to ensuring a variety of overnight choices for customers around the world, we want to ensure that travelers are ready, supported, and passionate about the prospects for travel in 2020 and beyond, “Arjan said Dijk, Senior Vice President, and Chief Marketing Officer Booking. ( Source )